Tag Archives: referrals

Rational choice theory in economics assumes that individuals use rational calculations to make rational choices and achieve outcomes that are aligned with their own personal objectives. When it comes to making decisions about tutoring, however, rationality tends to go out the window. We generally understand how to connect standard pricing to durable goods like SUVs and iPhones as well as more fleeting fare like Big Macs and Frappacinos. We also accept–often grudgingly–the hourly rates for common service industries like medicine, law, and home repair. Once we drift from those structured areas into the open country of educational services, though, we fall prey to every awful assumption in the book, the main one being, “No teacher deserves that much an hour.” That arbitrary maximum hourly rate each one of us sets in our heads for fair teacher pay can vary widely. Some of my colleagues charge upwards of $400 per hour…

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High stakes testing tends to trigger anxiety in both students and parents alike. High schoolers afraid of exams like the SAT, ACT, APs, or state tests naturally fret about potential performance, but what do parents–mercifully spared from the trauma of test day nightmares–have to worry about? Generally, parents suffer the most stress in finding the right test prep provider. What makes choosing a test prep provider such an important and potentially problematic process? Basically, once you recognize that a systematic combination of practice and coaching is the only real path to substantial score improvement, you may realize how rare programs that provide both elements effectively really are. The right provider can help a motivated student meet or even exceed score goals in a relatively short period of time, while the wrong one will do nothing but waste time, money, and enthusiasm, all of which tend to be in short supply…

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